What I Do
Over the past 12 years, I have worked in various industries and projects, which has allowed me to adapt easily
UX Research &
Design Solution
My approach combines deep user insights with creative problem-solving to craft intuitive, engaging experiences that drive both user satisfaction and business success.
Web & Mobile Design
I specialize in designing responsive and visually appealing web and mobile experiences that deliver seamless functionality across all devices.
Graphics &
Branding
From logos to marketing collateral, I create designs that not only look appealing but also communicate your brand's core values and message.
Front-End
Development
As a mid-tier front-end developer, I specialize in transforming complex ideas into intuitive and responsive interfaces.
My Design Principles
Human first
Design begins with listening, understanding the needs, frustrations and goals.
Clarity over complexity
Simplify interactions and intuitive flows to reduce cognitive load.
Accessibility as default
Usable, and understandable products not just for users with disabilities, but also improve the everyone's experience.
Iteration as progress
Prototyping, testing, and continuous refinement ensure that experiences remain relevant and effective.
UX Case Studies
AgIS Tech
Agent Master Records
It is a centralized digital system designed to manage all agent-related data, serving as a single source of profiles, product metrics, bonus overrides, commissions, and security.
B2B PaaS - Cloud-Based (Master Data Management)
UX Case Studies
Hong Kong MPF
Branding & Integration
The Sun Life BestServe rebranding was a strategic and user-centered overhaul of a legacy pension system into a modern, mobile-first retirement platform.
B2B - MPF Mobile App (Android & iOS)
NowHom.com™
NowHom is a long-term digital rental app that simplifies the digital rental, property management, and search processes. It aims to simplify and modernize the rental experience for both renters and landlords.
B2C - Rental Property Mobile App