Overview

The Agent Information System (AgIS) Tech Project is a strategic technology renewal initiative aimed at replacing the organization's legacy agency management platform with a scalable, cloud-ready, user-centered, and secure enterprise ecosystem.


This project aims to deliver an integrated digital ecosystem that supports agency operations and streamlines digital transformation goals.

My Role

As a Sr. UX/UI Designer, I focus on Research, Usability Testing, and UI Design. Together with my co-worker, Toni Michelle Rañada

(Sr. UX/UI Designer). We divided the project into categories based on client requirements, user stories, and needs, and aligned the platform with the Sun Life Helios brand. I also collaborated with our cross-functional members in our group:

  • Paula Magtibay (Product Owner)
  • Marites Sucat (Sr. Business Analyst)
  • Kristelle Dee (Delivery Manager)
  • Edison Malinog (Sr. Solutions Architect)
  • Mark Mabitad (Lead Software Engineer)
  • Yondu Development Service (3rd Party Vendor)

We are in a significant phase of developing AgIS, with our team setting targets to deliver key milestones. 

  • Phase 1: Assessment and planning
  • Phase 2: System architecture and design
  • Phase 3: Development and validation
  • Phase 4: Launching and stabilization
  • Project kickoff: January 2024
  • Target completion: August 2026
  • Design implementation: 5 months
  • Total project duration: 31 months

Tools that we used:

Figma | Prototype & Interaction

Miro | Ideation & Brainstorming

Maze | Research & Validation

Notion | Documentation

MS Teams | Comms & Meetings

Jira | Project Management

Design Objectives

Sun Life’s global brand modernization introduced an updated visual system and a digital-first identity. As part of this larger transformation, the AgIS migration ensures that agency tools are aligned with this refreshed brand direction:

Modernize User Interface

  • Interfaces, dashboards, and user flows now reflect Sun Life’s updated visual style, typography, and brand colors.
  • Leverage Sun Life’s Helios Design System for consistency and brand alignment.
  • Ensure WCAG 2.1 accessibility compliance
Design objectives: Modernize user interface
Design objectives: streamline data structure

Streamline Data Structure

  • Reduce unnecessary steps and improve the overall efficiency of user interactions.
  • Consolidation of fragmented data sources into a structured, unified ecosystem.

Improve System Cohesion

  • Consistent branding across advisor platforms helps reinforce a cohesive identity across corporate, distribution, and client-facing systems.
  • Design API-ready interfaces that connect with Finance, and Operations systems.
Design objectives: improve system cohesion
Design objectives: improve user adoption

Improve User Adoption

  • Ensure smooth transition for users migrating from the legacy system.
  • Conduct training and feedback sessions during rollout to ensure engagement and comfort.

Defining the Problem

AgIS currently operates on a legacy architecture that is increasingly unable to support the operational, technical, and scalability needs of the modern agency. The system is fragmented, difficult to maintain, and costly to operate.


It wasn’t good enough for the system’s boundaries to be less than optimized for Sun Life’s mission of providing a seamless, digital-first experience for advisors and clients. From a UX perspective, several critical pain points emerged during discovery and analysis:

Problem 1.

Technology-driven, Not User-first

The migration focused primarily on backend modernization, data integration, and security updates.

  • End users were minimally involved in discovery and testing.
  • The design process driven by business logic rather than user needs or context.
  • As a result, user pain points from the legacy system persisted despite the upgrade.
Impact

7 Users faced challenges on accomplishing simple tasks effectively, among which they resorted to offline methods to monitor or validate the information.

Problem 2.

Outdated User Interface

The platform carried over outdated visual patterns, inconsistent layouts, and dense data structures from its legacy version.

  • Navigation was complex and unintuitive, with redundant menus and a poorly defined information hierarchy.
  • The interface lacked modern design principles such as clarity, accessibility, and responsive behavior.
  • Disconnected modules forced users to jump between multiple systems for related tasks.
Impact

Most users struggle to complete tasks efficiently due to confusing interfaces, multiple menus, no hover tips, and unorganized fields.

Problem 3.

Inefficient Workflows

Advisors used the platform daily for client updates, performance tracking, and compliance tasks, but the workflows were lengthy and fragmented.

  • Key actions required multiple clicks and data lookups across different screens.
  • Repetitive manual entries increased human error and frustration.
  • The lack of intuitive design slowed down everyday processes.
Impact

Task flows were designed based on internal system logic rather than real advisor behavior or context of use.

Problem 4.

Visual Design and Brand Identity

Across different modules, design patterns were inconsistent and did not align with Sun Life’s modern brand identity.

Icons, typography, and colors created a disorganized brand perception.

Lack of standardized components led to visual clutter.

Impact

Inconsistency weakened user confidence and brand coherence, especially when compared to competitors’ digital platforms.

Success Metrics

Through the HEART Framework, we measure success across user perception, behavior, adoption, retention, and task outcomes, ensuring the redesign delivers both strategic value and operational excellence.


Research

We conducted user research on the design process to understand user needs and requirements. We also wanted to understand user behavior and motivations to ensure our redesign of the Agency Information System (AgIS) is functional and intuitive.



This research will provide insight into user needs, workflow challenges, and pain points within a system to guide redesigns for a successful migration onto a modern, user-centered platform.

Research Methods

Interviews

We interviewed 10 participants in 1-on-1 and virtual sessions to gain deep insights into how they currently interact with the legacy AgIS system, the challenges they face, and what they need for the modernized platform.

  • - Background and context
    1. Please describe your role and your primary responsibilities in the agency.
    2. How long have you been using the AgIS legacy system?
    3. Which modules, pages, or tools in AgIS do you use most often?
    4. What type of tasks depend entirely on AgIS for completion?
  • - Daily workflow and understanding the process
    1. Please walk me through your typical workflow using AgIS. What are the main steps?
    2. Where does your workflow slow down or become difficult?
  • - Pain points and challenges
    1. What are the biggest frustrations you experience with the legacy system?
    2. Which parts of the system feel outdated or inefficient?
    3. Are there screens or pages that are confusing or difficult to navigate?
    4. Have you experienced lost data, crashes, freezes, or slow loading times?
    5. Are there features that frequently break or do not work as intended?
  • - User experience and interface feedback
    1. How intuitive or unintuitive do you find the layout and navigation?
    2. Are there pages that require too many clicks or steps?
    3. Do you struggle with finding information quickly?
    4. What screens feel cluttered, outdated, or hard to interpret?
    5. If you could redesign one screen, which would it be and why?
  • - Future improvements and expectations
    1. What features or capabilities would you like the system to have?
    2. What would make your daily work easier or faster?
    3. Are there processes you would like to see simplified or redesigned?
    4. If we rebuilt the system from scratch, what would you prioritize first?
    5. Which current features should absolutely be kept in the new system?
  • - Closing and reflection
    1. Do you have stories or examples that illustrate significant challenges you've faced?
    2. What is the most crucial thing the migration team needs to understand about your work?
    3. Is there anything else you want to share that we haven't covered?

AgIS Legacy — Usability Testing Overview

To assess how effectively the AgIS legacy platform supports real agent and manager workflows, identify usability barriers impacting adoption and productivity, and provide evidence-based inputs to the AgIS Tech Migration

We conducted moderate structured, scenario-based usability testing using real AgIS workflows and representative user profiles to ensure findings reflect day-to-day operational use.

1 Audience Alignment

Users were invited to represent AgIS:

  • Financial Advisors
  • Profile Managers
  • Compliance Team
  • Underwriting Staff
  • Operations and Support Users

2 Task-Based Testing

Users were asked to perform typical, high-value tasks in the legacy AgIS system, including:

  • Agent login and dashboard access
  • Client and policy search
  • Profile and data updates
  • Commissions and performance review
  • Submission and cross-system navigation

3 Observation

During the test, we capture both observable behavior and evidence of impact. The following were recorded:

  • Time taken to complete the task
  • Number of clicks taken
  • Errors, retries, and workarounds
  • Confusion points

Screens and notes were documented to support findings

4 Usability Scoring

  • System Usability Scale (SUS) administered post-session
  • Scores benchmarked against industry standard (61+)
  • Cross-referenced findings with support ticket and training feedback

5 Success Criteria

The legacy was evaluated using the following thresholds:

Routine tasks

  • 85% unassisted completion
  • 10% critical error rate
  • Ease rating ≥ 5/7

Complex tasks

  • 75% unassisted completion
  • 15% critical error rate
  • Overall system usability
  • SUS score: 61

6 Final Assessment

The legacy Agent Information System is functionally capable but operationally inefficient from a usability perspective. While the system supports the fundamental business processes of insurance operations, it requires extensive user familiarity and workaround strategies to achieve acceptable performance.

Download Usability Testing Report

Mapping the User Experience

To ensure the new system meets user needs, it is critical to clearly define the target users who will interact with AgIS daily. These users represent a cross-section of business operations, investment management, finance, and executives, each with distinct needs and challenges.

Charlene Sabado

Role: Financial Advisor

Organization: Sun Life GREPA Financial

Experience: 4 years as a Finance and Investment Advisor

Tech Proficiency: Moderate

Daily Tools: AgIS, and Spreadsheets

Uses AgIS daily to evaluate portfolio performance, analyze investments, and generate insights for strategic planning.

  • Serve clients without system delays
  • Access real-time client, policy, and commission data
  • Complete sales and servicing tasks efficiently
Frustrations:
  • Data inconsistencies between AgIS and Finance systems require manual verification
  • Lack of visualization, no graphs or dashboards to show visual performance
  • Real-time, accurate, and integrated data across systems
  • Learning new workflows without clear guidance
Expectations:
  • Dynamic dashboards with visualization and filtering
  • Serve clients efficiently without technical interruptions
  • Search and filter features for faster insights
  • Real-time, accurate, and integrated data across systems
  •  Quick data queries and drill-down capability
  •  Consistent and reliable performance
Scenario

Charlene relies on AgIS daily for:

  • Client profiling
  • Proposal generation
  • Policy servicing and tracking

During the AgIS tech migration, she must continue meeting sales targets while adjusting to:

  • A new UI dashboard and experience
  • Updated security and login processes
  • Improved backend performance
Danillo Montemayor

Role: Portfolio Manager

Organization: Sun Life Assets And Management Corp Inc. (SLAMCI)

Experience: 8+ years as a Finance and Portfolio Manager

Tech Proficiency: High

Daily Tools: Risk Management System, AgIS, and Spreadsheets

Uses AgIS daily to evaluate portfolio performance, analyze investments, and generate insights for strategic planning.

  • Serve clients without system delays
  • Access real-time client, policy, and commission data
  • Complete sales and servicing tasks efficiently
Frustrations:
  • Data inconsistencies between AgIS and Finance systems require manual verification
  • Lack of visualization, no graphs or dashboards to show visual performance
  • Real-time, accurate, and integrated data across systems
  • Learning new workflows without clear guidance
Expectations:
  • Dynamic dashboards with visualization and filtering
  • Serve clients efficiently without technical interruptions
  • Search and filter features for faster insights
  • Real-time, accurate, and integrated data across systems
  •  Quick data queries and drill-down capability
  •  Consistent and reliable performance
Scenario

Danillo uses AgIS to:

  • Review agent portfolios
  • Analyze policy performance
  • Track compliance and persistency

During migration, he must ensure:

  • Data integrity
  • Continuity of reports and dashboards
  • Accuracy of analytics
Dindo Siasoco

Role: Executive Manager

Organization: Sun Life Of Canada, Philippines Inc. (SLOCPI)

Experience: 14+ years as a Finance and Portfolio Manager

Tech Proficiency: High

Daily Tools: AgIS, and Spreadsheets

Review investment performance and portfolio summaries to make strategic business decisions.

  • Monitor overall portfolio performance
  • Approve investment strategies and budgets
  • Evaluate ROI, risks, and long-term projections
  • Communicate insights to executives and investors
Frustrations:
  • No visual dashboards to simplify complex performance data.
  • Lack of visual information presented in raw data form
  • Requires manual consolidation from multiple reports
  • No alerts or notifications for critical changes.
Expectations:
  • A dashboard visualizing data and KPI's
  • Interactive dashboards with drill-down capabilities
  • Automated reporting for management reviews
  •  Quick, intuitive navigation for high-level insights
Scenario

Andrea depends on AgIS for:

  • High-level dashboards
  • Sales, growth, and risk indicators
  • Executive reporting

During migration, her focus is on:

  • Business continuity
  • Reputation risk
  • Strategic visibility

Secondary Research

The findings reveal that complex navigation, inefficient workflows, and high cognitive demands hinder optimal system use, leading users to rely on experience and external workarounds. Additionally, system performance and responsiveness significantly influence productivity and user satisfaction.

Legacy System Architecture Limitations Created Strategic Urgency

Findings

The platform was built on a fragmented architecture that could no longer support scalability, manage operational complexity, or meet modern digital requirements. 

Insights

The legacy system is moving toward a scalable, cloud-ready, API-integrated, which will speed up deployment cycles and improve cross-system interoperability.

Fragmented Data Ecosystem Undermines Operational Efficiency

Findings

There were data inconsistencies across systems, requiring additional manual checks and the use of external software such as Excel to verify data.

Insights

The migration emphasized data consolidation into a unified ecosystem, transforming AgIS into a centralized system. Reduces duplication, improves accuracy, and enables real-time access to critical information.

Technology-Driven Design Led to Misalignment with User Needs

Findings

The early stages of the system were driven more by back-end operations and business logic than by user processes, with very little user input during the discovery and testing phases.

Insights

Transformation blunders that are common when designing technological solutions instead of user-focused solutions.

Centralized Dashboard and Metrics Improved Visibility and Adoption

Findings

AgIS introduced consolidated dashboards with real-time metrics and performance insights, replacing scattered reporting structures.

Insights

This shift significantly improved engagement (20–30% increase in interactions) and adoption rates (65% migration within the first month), indicating higher perceived value and usability.


Our Process

The AgIS Tech Migration project adopts the Waterfall Software Development Life Cycle (SDLC). This approach guides the team through clearly defined phases from planning through deployment and maintenance. This method provides clarity, precision, and control, which are essential for migrating large-scale legacy systems, complex data, and multiple stakeholders.


Key Flows

The AgIS outlines the end-to-end process that users follow when accessing and navigating through the platform and its partnership dashboards: Sun Life Of Canada, Philippines Inc. (SLOCPI), Sun Life Asset Management Company Inc. (SLAMCI), and Sun Life GREPA.

Agent Profile

The Agent Master Records defines how users interact with the system to manage, view, and update agent-related information within the AgIS platform.

Agent master records flowchart

Bonus and Overrides

The Bonus and Overrides feature lets you configure and manage additional incentive structures for agents based on performance or campaigns. It's maintained at the master record level to ensure accurate, automated payout computation.

Agent master records flowchart

Sitemap

The Bonus Override enables the configuration and management of additional incentive structures applied to agents based on performance or campaigns, and is maintained at the master record level to ensure accurate and automated computation during payout cycles.

Sitemap AgIS

High-level Design

The AgIS Tech is designed as a centralized, multi-system platform that integrates various organizational and partner modules, including Sun Life of Canada, Philippines Inc. (SLOCPI), Sun Life Asset Management Company Inc. (SLAMCI), and Sun Life GREPA into a unified environment. The redesign focuses on enhancing usability, scalability, and visibility, enabling users to monitor, manage, and validate complex migration processes through an intuitive, data-driven interface.

Dashboard

The AgIS Tech Migration Dashboard redesign streamlines the migration process into a data-driven, user-focused operation.

Consolidated dashboard shows all critical metrics in a single view

Clean, modern interface aligned with Sun Life’s brand modernization

Each integrated product showcases as a card view. Once tapped, it will generate the "My View" status and "My Performance" metrics

Product cards will also serve as data records once selected

Improvements
  • One-stop visibility
  • Shorter learning curve for new users
  • Higher productivity for operations teams
  •  Audit-ready transparency

Agent Master Records

This transformation significantly improved data quality, usability, governance, and end-to-end operational efficiency across Sun Life’s distribution management processes.

  • A comprehensive view of each agent’s contractual information and team alignment.
  • Editable fields accessible by authorized users.
  • Automatic validation of dates and product references.
  • Audit log of changes, displaying editor name and timestamp.
Improvements
  • One-stop visibility
  • Shorter learning curve for new users
  • Higher productivity for operations teams
  • Reduces dependency on manual reports
  •  Audit-ready transparency

Agent Record Listings

The Agent Listings functionality has been modernized into a web-based, dynamic listing interface that allows users to view, search, filter, and manage agent information efficiently.

  • Enable quick access to detailed agent profiles and contract records.
  • Improve data accuracy and visibility through centralized management.
  • Streamline search, sorting, and filtering operations for large agent populations.

Production Metrics - Adjustments

The adjustment commission process underwent a complete systems redesign to improve performance, reduce manual intervention, and increase reporting accuracy across production environments.

  • Enabled parallel processing and auto-scaling, eliminating bottlenecks during high-volume runs.
  • New Adjustment Dashboard features predictive error suggestions, faster lookup, and self-service reconciliation.
  • Simplified interface led to higher adoption and efficiency among commission analysts.
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Production Metrics - Approvals

  • Consolidated “single-view approval screen” reduces switching between modules.
  • Streamlined UI and faster system response allow approvers to process more requests per day.
Improvement
  • Approval time reduced significantly, enabling faster turnaround and higher throughput.
  • Increased productivity and reduced backlog volume.

Bonus Overrides

The redesign focuses on transparency, automation, and scalability, ensuring that bonus and override calculations align seamlessly with Sun Life’s evolving business strategies and digital operations

  • The redesign ensures hierarchy data is accurate and automated versus manual spreadsheets.
  • Enhanced transparency: dashboards for uplines/downlines to view pending overrides, and the status
  • All text fields, data tables, and interface are implemented using the Sun Life Helios Global branding
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A Continuous Journey of Transformation and Innovation

The global rebranding of Sun Life of Canada represents more than just a modernization of its systems; it signifies a commitment to continuous transformation, innovation, and the improvement of the customer experience. AgIS Tech isn't just about one launch or migration; it's a long-term commitment to how insurance advisors, managers, and operational teams use digital technology.


However, AgIS Tech's journey is still ongoing. Although the platform modernization work has not yet been fully completed. We have established continuous iteration as our long-term core strategy. 

TAGLINE

Our team

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